Recapping Our Time at the McLeod Software User Conference: AI, Change Management, and Building Connections

The Optimal Dynamics team traveled to Charlotte in September for one of the premier events in the logistics and transportation industry — the McLeod Software User Conference. This event brings together top leaders, innovators, and tech providers to explore the trends shaping the supply chain landscape.

This year, we showcased how our decision automation solutions are transforming the decision-making process and overall operational efficiency for enterprise trucking companies. We also participated in a session that highlighted how one trucking company is realizing the benefits of decision automation through Optimal Dynamics’ integration with McLeod.

Keep reading to learn more about all that was discussed during our time in Charlotte, and get in touch with us if you’d like to follow up on the event by scheduling time to speak to one of our decision automation experts.

AI Takes Center Stage at McLeod

Artificial intelligence and its applications in the industry were among the hottest topics during the event. Dozens of sessions highlighted how AI is currently being used and its benefits to organizations in the transportation and logistics space. These applications include automating routine email responses, scanning documents, optimizing freight planning, plus many more.

Optimal Dynamics CEO Daniel Powell took the stage for a fireside chat with Brock Ferry of CRST. The session focused on CRST’s experience making smarter decisions using Optimal Dynamics’ Artificial Decision Intelligence. Measurable results and key performance indicators were shared, including:

• One planner is able to action 1,000–1,500 load allocation and dispatch decisions per week.
• 99.8% decision adherence has led to strong improvements in increasing weekly revenue per truck.
• Dozens of bids are analyzed in near real-time by simulating network impacts, allowing for fast and confident RFP responses.

One of the key messages from the session: AI isn’t just a tool for efficiency but a strategic advantage that companies should establish in this age of complexity and volatility.

Volker Bargenda of Standard Logistics shared similar thoughts during a panel discussion with Seth Clevenger from Transport Topics. He highlighted how decision automation is creating new value by improving operational resilience. The clear message from these sessions was that AI has become a necessity for companies that want to stay competitive in a market that’s evolving quickly.

Embracing Change: Lessons in Change Management

Tangential to the discussion of AI was the theme of change management. As one speaker noted, “Everyone wants progress, but nobody wants change.” The key to overcoming this hurdle lies in a structured approach, with clear roles, focused training, and intentional adoption strategies.

This was clear in the session on CRST’s experience implementing Optimal Dynamics’ decision automation platform. CRST’s leadership prioritized change management by developing a comprehensive adoption plan, aligning team members on new responsibilities, and rolling out targeted training sessions. As a result, the company saw smoother technology integration, faster user adoption, and a more immediate impact on performance metrics.

For companies looking to navigate similar transitions, we offer additional resources (including an ebook on change management) to help leaders plan and execute successful implementations. The overall takeaway from these resources? Effective change management is a foundational element of technology adoption that ensures long-term success.

The Power of Integrations: Unlocking Value for Customers

Integrations were yet another key theme at the event. McLeod Software’s platform is known for its integrations with best-in-class partners that enable customers to streamline workflows, improve visibility, and make better decisions.

Optimal Dynamics’ two-way integration with McLeod is a prime example of this strategy in action. By connecting directly with McLeod’s platform, companies like Grand Island Express and BCB Transport have unlocked new efficiencies, reduced manual processes, and improved the flow of critical data across systems. These integrations allow load planners, dispatchers, and fleet managers to get real-time insights, optimize asset utilization, and enhance overall decision-making.

As stated by Deen Albert, VP of Operations at Grand Island Express, “The real-time dispatching tool within the Optimal Dynamics platform is built for speed. It acts as a supercharger to McLeod.”

McLeod Software’s philosophy centers around building partnerships that amplify the value their customers gain from their solutions. The result is a powerful ecosystem where technology partners like Optimal Dynamics can contribute specialized capabilities and ensure that users get the most out of their investments.

Connecting and Celebrating at the NASCAR Hall of Fame

The McLeod Software User Conference wasn’t just about sessions and technology — it also included opportunities to build new connections.

The highlight of the social side was the event at the NASCAR Hall of Fame, where attendees networked over delicious food, explored NASCAR history, competed in pit stop challenges, and shared stories from the industry. It was an excellent opportunity for the Optimal Dynamics team to reconnect with existing customers, meet new contacts, and strengthen relationships in a relaxed, engaging environment.

Driving the Future of Logistics With AI

The McLeod Software User Conference made one thing clear: AI is transforming the logistics industry. To stay competitive, companies need more than just cutting-edge technology. They need a clear understanding of the challenges that need to be solved, thoughtful change management, and strong integrations.

Optimal Dynamics is leading the way as this transformation occurs, providing carriers with powerful decision automation solutions that optimize and streamline operations. To learn more about how Optimal Dynamics can help your business embrace change and unlock new efficiencies, schedule a demo today to see our solutions in action.